ABG will also continue to announce new brand acquisitions and strategic partnerships with premium global properties. Clean, Vicks and Braun. The company continues to reinforce its lifestyle approach with various luxury partners and new retail stores worldwide. Recent launches include Diamonds by kathy Ireland, an exclusive diamond and fine jewelry collection; NuGene International, an anti-aging skincare for men and women; furniture; flooring; area rugs; jewelry boxes and armoires; indoor and outdoor lighting; home accessories; window treatments; home office; top of bed products such as sheets, mattress covers and pillows; and hand-painted fine porcelain.
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Both shows air around the world. In , kiWW is expanding into several new categories such as fine china and flatware, crystal, storage solutions, stationery, towels, sheets, pet products, quick-to-assemble furniture, garden, food, publishing and children's educational toys. Other categories include kathy ireland Weddings, wedding events and planning, real estate, vacation events, wedding program licenses, music and film licenses, publishing and greeting cards. Key retail partners of kiWW continue to be more than 65, independent retail doors in 50 countries. Fine retailers include Macy's, J.
COM For more than 48 years, the company has expanded its portfolio of brands and premium lifestyle products in four categories—apparel, home, accessories and fragrances. COM The Mattel family of companies is one of the worldwide leaders in the design, manufacture and marketing of toys and family products. Mattel's consumer products organization expands the company's portfolio of brands into new categories and experiences in more than territories and 40 languages.
Additionally, there are consumer product programs supporting a wide variety of toy and games brands such as Magic 8 Ball, Rock em Sock em Robots, Uno and Scrabble. With its worldwide headquarters in El Segundo, Calif. COM Many of Caterpillar's long-term partnerships continue to supply great products in the lifestyle, children's and telecommunication categories.
These stores continue to connect the lifestyle consumer segment to Caterpillar's brand. Key initiatives in include launches of Cat toolboxes, long-handled tools, striking tools, wheelbarrows and industrial fans. With more than The spot encourages fans to Train On.
COM During what was a historic year which, for the first time in its history, saw Cartoon Network end the year as television's No. Further establishing itself as the leading choice for this generation of kids, Cartoon Network's signature comedy series Adventure Time and Steven Universe continued to engage and inspire their legions of fans and expand on their consumer products programs.
On the Adult Swim side of the business, the network's animated series Rick and Morty further established itself during its second season on the network, as well as through an expanding licensing program that introduced a series of new partners across apparel, toys, publishing and more.
Cartoon Network and its brands have long been and will continue to be widely placed at retail across all key retailers and all tiers of distribution around the world. With strong retail support throughout , key brands were able to enjoy success thanks to a mix of yearlong retail and marketing programs.
Numerous feature shops, direct to retail programs, end caps, circular support, and dedicated email blasts and sweepstakes throughout holiday and other key buying seasons helped to generate strong sales and awareness among the group's portfolio of brands and product lines.
Cartoon Network is poised for tremendous growth and success in and beyond. The licensing group comes to market with its strongest, most diversified portfolio yet, anchored by this year's global launch of the re-imagined franchise, The Powerpuff Girls. The original girl superheroes will make their debut this spring, and the brand has already secured a roster of more than licensees worldwide comedy franchises Adventure Time and Steven Universe continue to tap into their fan bases that span kids, teens and young adults, and Adult Swim's original series Rick and Morty looks to transition its incredible popularity and momentum from the television screen to a fan-targeted consumer products program in Looking ahead to , Cartoon Network's global team is gearing up for the re-launch of Ben 10, as well as the expansion of the network's original comedy series We Bare Bears into consumer products.
The Cherokee brand is an American family lifestyle brand offering classic casual comfort at great value. Founded in , Cherokee offers an assortment of men's, women's and children's apparel, accessories, footwear and home products. The brand is licensed in more than 50 countries and sold in over 5, locations. The Tony Hawk and Hawk Signature brands, born in California and named after its founder Tony Hawk, is globally recognized as a premier board culture lifestyle brand, combining style and performance. The Everyday California brand embodies all aspects of the active California lifestyle.
Product categories include men's and women's apparel, footwear and accessories. Liz Lange is a maternity brand of fashionable, affordable and flattering styles.
The Sideout brand represents a California beach volleyball heritage. Carole Little is a brand known for its colorful signature prints for women. The newly developed Point Cove takes inspiration from the spirit of California and features apparel, accessories and footwear. Retail partners for the Cherokee brand include Target stores in the U. For Tony Hawk, retail partners include Kohl's department stores in the U. For Liz Lange, partners include Target stores in the U. The key retail partner for Carole Little is the Marmax Group. In , Cherokee Global Brands will forge new strategic partnerships for the Cherokee brand.
The company will also continue to grow and expand its portfolio of lifestyle brands through the development of new international territories, collaborating with retail partners on shop-in-shop presentations to enhance the consumer experience, growing e-commerce in conjunction with retail partners and expanding the overall capabilities of Cherokee Global Brands' proprietary degree platform.
COM Weight Watchers is one of the world's leading commercial providers of weight management services, operating through a network of company-owned and franchise operations. The company offers a wide range of products, publications and programs though its website and major retailers. Starting with the U. Doctor Who was once again the No. Sherlock's North America licensing program continues to thrive with a range of apparel, collectible figures, gifts and accessories, as well. BBC Worldwide is also having continued success with its live events business. Top Gear continues to have a strong brand presence with the long standing global partnership with Forza 6 as well as the Top Gear track experience in the U.
The ratings of local formats continue to flourish ahead of the highly anticipated new line up of the original Top Gear, due to air in the U. BBC Worldwide has sold the Strictly Come Dancing format license to more than 50 countries, and every week of a local version was in production around the world. This year, CBeebies Land will celebrate its third year and continues to do well at its U. BBC Worldwide live events staged theater and arena tours, concerts, large-scale exhibitions and even themed cruises on Holland America Line in the U. Growth over the next year will be driven by the extension of existing licensing properties both in the U.
COM In , Fox Consumer Products continued to thrive with a portfolio of top licensed properties in the television and film sector. Its TV portfolio includes The Simpsons, which is airing somewhere, every minute of the day. The Simpsons is seen in an unprecedented countries worldwide, with The Simpsons merchandise available in each.
Empire returned this season as the No. The Simpsons continued to take center stage across the globe—FCP partnered with Eland, a top apparel retail player in Korea with 4, stores, to create a casual apparel line; a cool streetwear program with Neff Headwear resulted in programs at Tilly's, PacSun and Zumiez; The Simpsons slot machine from WMS was launched at G2e; and The Simpsons were also showcased in high-profile promotions with Apple and Google's YouTube.
Licensing initiatives that will drive growth in include for the EMPIRE lifestyle brand as it evolves from high-end to accessible with the launch of Defend Paris, which will be complimented by a new Cover Girl campaign that will feature the stars of the series.
Marilyn also took center stage in Australia with a major exhibit at Bendigo Art Gallery. Coming soon is the film War for the Planet of the Apes and latest chapter to the No. COM Through its group licensing program, the NFLPA provides its licensees with rights to create player identified products featuring more than 2, active NFL players across three categories: apparel, digital and hardlines. The retail sales figure is based on total overall sales of all licensed products from online and traditional retail outlets, as reported by more than 80 NFLPA licensees.
Licensed products include mobile, digital and console video games, trading cards, men's, women's and youth jerseys and t-shirts, player murals, figurines, matted and framed photos, bobbleheads, drinkware, plush and collectibles, among others. With over 2, current NFL players in the NFLPA group licensing program, licensees have diverse player personalities and attributes to incorporate into their product lines and marketing campaigns. Licensees leverage their player rights to create products with local, national and international appeal.
NFLPA licensees report individual player sales on a quarterly basis. NFL Players Inc. Grants group licensing rights for over 2, current NFL players. Creates customized business solutions for partners, including guidance on the creation of licensed products featuring players' likenesses, names, numbers and signatures, and integrating players into marketing and advertising campaigns. The retail power of the players is driven by their unique personalities, community influence and ability to connect with loyal fan bases. Is focused on a number of personality-driven licensing initiatives, including connecting players more deeply into their local markets by emphasizing the depth of rosters for partners of all sizes to feature NFL players in their marketing efforts.
Custom, made-to-order product will be a focal point of growth in all categories. Will focus on building NFL player product lines in the emerging areas of technology, collegiate co-brand licensing and international markets. COM The Hershey Company is a global confectionery company known for its chocolate, sweets, mints and snacks. In , the Hershey's iconic brand portfolio showed continued strength in a wide range of product categories and retail channels. Licensed products are available in ,plus retail doors worldwide, with continued rapid extension programs in Asia. In Japan, 54 Hershey's ice creams are sold each minute, while in Korea, million units of Hershey's chocolate milk are consumed every year.
Taiwan will also follow with a specialized food and beverage extension program being planned for In addition to ice cream, beverages, cakes, cereal and baking, the North American food business continues to expand in new product categories. Consumers can now find Hershey's refrigerated puddings, Hershey's and Reese's frozen desserts, Hershey's and Reese's in-store bakery cakes, cookies and muffins, as well as Jolly Rancher frozen beverages.
The partnership also gives the brand access to a new generation of Chinese consumers. Playboy Fragrances, powered by Coty, remains the No. And Schott. Playboy launched playboyshop. Between the re-launch of Playboy. For the first time in 25 years Detroit auto manufacturers are advertising with the brand and Playboy is presenting a slate of new digital programming at this year's industry newfronts in New York.
This evolution of the brand's media business sets the stage for a re-introduction of consumer products as Playboy emerges as a powerful mainstream lifestyle brand in North America. The brand has 98 percent brand awareness and market share leadership in most categories. Some licensed categories include small domestic appliances, gardening tools, volt automotive products, safety gear, how-to books, cookware, bakeware and food prep.
Stanley has been around for more than years and is preferred with professionals and serious diyers. It is the leading global manufacturer of tools, hardware and security solutions for consumer, professional and industrial use, and enjoys 98 percent of brand awareness. Dewalt is a year-old brand known for quality, innovation and jobsite durability, and is the market leader for professional power tools and equipment.
Licensed products include wireless alarm systems, professional trade reference books, worksite storage, pressure washers, jobsite safety equipment, footwear, generators and air compressors. Its existing retail partners are expected to continue to be strong, strategic partners of licensed products across all brands in The Dewalt brand target categories utilized by Dewalt's existing professional user base, inclusive of concrete, metal working and dry wall.
Stanley in particular, as well as the other brands, will be focused particularly around global expansion. COM PGA Tour continues to grow its brand portfolio and has positioned it as a top-of-mind golf and affinity lifestyle brand. Highlights from the PGA Tour in included the formation of a partnership in the tee time marketplace, release of an updated EA Sports video game to reflect the new generation of young talent on Tour and expansion of its licensed merchandise portfolio with new licensees in key categories and territories.
One of the biggest focuses at PGA Tour is to grow the game and help broaden golf's reach. To help with this initiative, PGA Tour formed a new partnership in with ezlinks Golf to create teeoff. Another highlight in included longtime licensee, EA Sports, and the release of a new edition of the game, which named four-time Major champion and top-ranked golfer in the world Rory mcilroy as the cover athlete and namesake of its golf franchise, EA Sports Rory mcilroy PGA Tour.
The scent debuted at The Players Championship , and is sold at green grass golf shops and retailers across the country. COM Sunkist Global Licensing has more than 50 licensees operating and marketing the Sunkist brand in over 85 countries. Eighty percent of Sunkist's business is in beverages, primarily juice, juice drinks and soda. More than different licensed products carry the Sunkist brand globally.
The game of polo, known as the sport of kings, reinforces these aspirational characteristics with the added dimensions of both the challenge of competitive sport as well as individual physical strength. The company's focus is on international expansion with a new lifestyle shop concept.
The company's performance as a consumer brand has been recognized by the international retail community in several major venues with its nomination as International Emerging Market Retailer of the Year for as well as New International Lifestyle Retailer. COM The National Hockey League consists of 30 member clubs, each reflecting the league's international makeup, with players from more than 20 countries represented on team rosters.
Every year the NHL entertains more than million fans in-arena and through its partners on national television and radio, more than 10 million fans on its social platforms and more than million fans online at NHL. Sesame Place celebrated its 35th birthday by hosting a party all season long featuring fun and festive birthday decorations and a fantastic new Neighborhood Birthday Party Parade.
Sesame Street: Let's Cook! The book is now in its fourth printing. The brand was one of four selected featured at Google's NYC launch event summer Sesame Street's Heads Up! Sesame Workshop ended with a bang. Sesame Street launched on HBO with the boldest changes to date, including minute episodes, new preschool-relevant themes, new show open and closing songs, and an updated set. Viewers can also expect to see spinoffs and new ips. Sesamstraat, the Dutch co-production, is celebrating its 40th anniversary. Activities include an exhibition at the Kijkduin, where children can sit down in Tommie's race car and parents learn about the history of Sesame Street, a new touring theater show Bonte Avond in Sesamstraat and a Sesamstraat tulip at the Keukenhof.
Sesame Workshop has partnered with Avocados From Mexico to help educate families about the importance of maintaining a well-balanced diet. The fun continues with Playskool's Love2Learn Elmo. With his silly laughs and his creative play, Elmo models a true love for learning. With its accompanying app, the toy delivers a customized play experience for children. Early reviews from Toy Fair promises to make this a hot holiday toy in The program included a retail front of store fixture and four-way feature, live event sponsorship and a social media campaign.
In , Walmart also did a wrestlemania Vudu cross-category program, which featured an exclusive collection of wrestlemania action figures by Mattel. Both of these cross-category promotions featured in-store signage and significant social media activity. In , WWE will be expanding its toy program offerings with key global partnerships with Jakks Pacific and Playmates. These new partnerships will complement WWE's master toy partnership with Mattel.
WWE also has growth plans in the mobile gaming space. The mobile game WWE Champions allows players to collect more than different Superstars and Legends that they can enter in the ring for intense 3D action, powered by fast and engaging puzzle play. The game will launch worldwide on Android and ios devices in late COM The Coca-Cola Company is revamping many aspects of its marketing as part of its one brand strategy, including a new packaging design that will feature the iconic red trademark disc logo across all its individual brands.
It is being rolled out in Mexico this month and then globally hitting the U. With more than licensees supplying Peppa products globally, eone significantly strengthened its global footprint by reaching into new territories and achieving deeper penetration in existing markets.
By the end of the year, the licensor had built a strong retail presence for the brand in Australia, New Zealand, Spain, France, Greece, the U. Eone increased revenue in the U. Licensing accelerated in the U. Peppa also entered new markets in Eone's U. A Peppa theme park attraction opened at Leolandia in Italy, and the stage show played to major cities in sixteen countries. All major retailers in key territories stocked Peppa Pig merchandise in , as well. In established markets across Western Europe and South America, eone will expand product lines and retail channels through best-in-class partnerships.
Eone continues to drive the global licensing program for Ben and Holly's Little Kingdom. The show is finding new audiences around the world as it launches on-air in new markets and establishing fanbases in the U. Joining eone's preschool stable is PJ Masks. Launching to exceptionally strong ratings in the U. Just Play is master global toy partner and a full licensing program will launch in the U. In the Dodge brand program, ushered in a line of garage cabinets and garage flooring, both of which were the featured prizes in the Brand's Garage Fit for a Dodge contest. Growth of the Jeep brand apparel and lifestyle program in the U.
Growth of the J is for Jeep Brand program in the U. The continued popularity of the Dodge brand will be captured in the man cave categories in The growth of the Ram trucks brand with new models like the Ram Rebel and the Power Wagon has allowed the brand to hone its extension program for , with planned expansion in the western lifestyle categories including apparel, footwear, accessories and leather bags; and also a strategy to enter the barbecue and related accessory category. The Chrysler brand has just launched the all-new Pacifica minivan, and with a strong presence in the market, new licensing categories that focus on the family are being explored for such as family travel essentials and organizational solutions for the busy mom.
The company's merchandise empire now includes packaged foods, spirits and beer, blenders, apparel, footwear, outdoor furniture, pool supplies, audio, plus restaurants, hotels and themed resorts, casinos and cruises. They made an even bigger splash in , highlighted by its production of the Official Daytona Champion hat, and a variety of other integrations in the sport including the creation of the New Era hat store in the Trackside Superstore that offers fans more than 10, hats.
In addition, because of the Trackside Superstore's new kid friendly shopping environment, scale die-casts saw huge growth trackside in More than 50 skus have been designed and are currently available for sale. The boutique-level brand is a callback to an era of unbreakable drivers, fast cars and scores that were settled on dusty ovals and hot asphalt.
NASCAR introduced an all-new, innovative trackside retail model mid, strengthening its commitment to making the at-track shopping experience best-in-class. The Trackside Superstore was developed with fans in mind, creating a 60,square-foot courtyard-style store allowing customers to interact with merchandise prior to purchase. Unlike anything before, this model provides more personal, organized and convenient shopping for fans.
In only a few months, YOY sales increased by 20 percent, average transactions grew by 75 percent and maximum wait time was reduced to less than four minutes. The season finale alone experienced a percent YOY sales increase. The Trackside Superstore truly elevated the customer experience. New this year, and exclusive to the NASCAR Trackside Superstore, is the customization area where fans have the opportunity to add a personal spin to their merchandise, enhancing the fan experience and bringing them to a new level of loyalty.
The collection will expand throughout the year and is available in all Lucky Brand stores, as well as online. The Lucky Brand and NASCAR collaboration is a great example of two world-class brands working together to bring quality, value and a diversified offering to consumers and fans. Also new in is a partnership with Panini, the world's largest sports and entertainment collectibles company, now the officially-licensed trading card of NASCAR.
Licensing partners include top market leaders in their respective product categories. PEI services all retail channels. A licensing initiative that will drive growth in and beyond is international growth. COM Key licensed categories for the company include men's, women's and children's apparel, accessories, luggage, watches and shoes. In addition to wholesale licensing, the company is also setting up retail license franchisees and is currently operating retail stores worldwide.
The new season first premiered on Nickelodeon in the U. To coincide with the season, Bandai America, global master toy licensee, created an all-new dinosaur themed toy line. Based on the 's toy line and television series, Saban Brands has re-imagined the Popples characters for a whole new generation of kids. In January , Saban Brands announced the acquisition of Mambo. First hitting the scene over 30 years ago, Mambo has grown into a highly influential Australian fashion and lifestyle brand with a passionate and dedicated fan base.
Additionally, Saban Brands announced the acquisition of iconic Australian surf, fashion and lifestyle brand, Piping Hot, in March And finally, Saban Brands took the Paul Frank brand back to its roots with the launch of a kids' fashion collection, Paul Frank Industries, which is taking an unexpected approach to bringing quality apparel, footwear and lifestyle products to the marketplace.
The company also partnered with Fisher-Price for a new line of Imaginext preschool products inspired by the Mighty Morphin Power Rangers. Additionally, Power Rangers Halloween costumes were available at local Spirit Halloween stores and online at spirithalloween. Popples plush debuted in in partnership with global master toy licensee Spin Master. Available on Walmart. In addition to a full range of men's, women's and children's apparel at Big W in Australia, Mambo launched two new fashion collaborations with local Australian artists and designers Emma Mulholland and Anya Brock, both of which were sold exclusively at Myer stores nationwide and Myer.
Piping Hot continued its exclusive retail partnership with Target Australia and featured products in more than 20 categories, including surf, swimwear, footwear, beach accessories and more. This marked the launch of the re-envisioned Paul Frank Industries, transforming the brand into a proper children's fashion brand with a fresh and unique point of view.
The company has also partnered with Boom! Studios to create a new series of Mighty Morphin Power Rangers comic books. And in addition to the television series product line, Saban Brands, Bandai and other partners will unveil products for the Power Rangers feature film in partnership with Lionsgate. Popples is expanding its consumer products program with Spin Master, debuting new plush, small dolls, collectible figures and play sets.
Paul Frank is returning to its roots with the launch of Paul Frank Industries by taking an elevated new approach and reinterpreting the Julius character from a fashion-centric perspective. Saban Brands also announced the appointment of artist and designer Paul Frank as Director of Creative Development for the company. Across all of Saban Brands' lifestyle brands, including Paul Frank, Macbeth, Mambo and Piping Hot, the company has plans for global expansion as well as new celebrity and influencer collaborations.
Beside its traditional brand licensing across all properties and categories, the programs provide support to the licensees via technology, design services, partnerships and alliances. The licensed categories under the RCA brand include televisions, tablets, smartphones, appliances, laptop computers, home telephones and VOIP for both the retail and B2B markets.
In , growth initiatives included expanded product categories such as LED lighting, more tablet and smartphone models in more territories, 4K televisions, new generations of tablets and laptop computers and innovative appliances through expansion of product placement across retail accounts and the introduction of new products through effective marketing strategies and product innovation.
The brands are also expanding efforts to penetrate the Indian and Chinese market. COM Focus Brands is a franchisor and operator of more than 4, ice cream shops, bakeries, restaurants and cafes in the U. Focus Brands is committed to its vision of being the world's best developer of unique limited-service food brands through franchising, licensing and foodservice operations. COM The Moomin brand has experienced steady growth over the past 11 years. In the Nordic countries alone, the brand has grown by percent since More than new licensing agreements were signed in The growth in sales was driven by a strong domestic market in the Nordic region, but also by development and demand in Asia.
Moomin is one of the three largest brands in Japan and in China, Moomin was recently nominated as one of the country's most influential international brands. In , Moomin Characters and Bulls Licensing focused their brand communication efforts on the Moomin 70 event, which celebrated the 70th anniversary of the release of the first-ever Moomin book published in English, The Moomins and the Great Flood.
Moomin now has over licensees around the world. Key properties include masterchef, masterchef Junior and The Biggest Loser. The focus will continue to expand these diverse, flavor-based trademarks into complementary food categories with both current and new partners. COM The company's range of products includes instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen tvs, plus such new products as 3D printers and drones introduced at CES. HGTV, America's home and garden television network, has sustained a leadership position in the marketplace and is a benchmark for success in home licensing programs.
Partners continued to launch new products, introduce trendy designs and expand distribution. Combining HGTV's design expertise with Sherwin-Williams' quality paints enables homeowners to achieve a professional designer look. Strong merchandising redefined expectations for paint at retail. Multi-platform marketing support highlighted new paint formulations and exclusive color palettes. Existing product was upgraded at Sherwin-Williams and Lowe's and a new premium line was implemented at Lowe's.
Sixteen designer-inspired color collections and 1, shades are available. The launch at Lowe's brought the program to additional 1, doors, marking the first time Sherwin-Williams has extended its brand outside of its proprietary retail stores in over 40 years.sivamont.hu/entrenamiento-para-aumentar-el-tono.php
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HSN reaches 95 million viewers via on-air, online and mobile. The HGTV HOME program is undergoing continued expansion in and beyond with plans to grow and enhance product assortments and increase distribution. With a strategic vision in mind, HGTV will continue to focus multi-platform support on existing partners and identify new ways to help them to grow their businesses. The broad-reaching portfolio provides a unique opportunity to target both men and women who have a passion for storytelling on and beyond the screen.
A, DHX. COM Referred to as the industry's best kept secret, in less than two years DHX Brands has established a reputation for being one of the most pragmatic, forward-thinking and creative licensors in the industry, winning numerous accolades along the way. Right out of the gate, it has injected momentum into its core properties including well-loved, globally recognized brands In the Night Garden and Teletubbies.
The DHX Brands approach is exemplified by the speed in which Teletubbies has developed, from a new strategy through to a green-lit production with numerous best-in-class licensees on board. As the series is rolled out with global broadcasters, the consumer product campaign is in full swing in more than 50 key categories. In , In the Night Garden continued its upward trajectory, becoming one of the fastest-selling preschool brands in the U. As the fourth biggest preschool toy license, according to NPD, it has proven success outside its domestic market, notably in China, where it's growing.
The In the Night Garden U. DHX also launched the awaited Teletubbies in the U. The U. DHX also launched the new Twirlywoos series, with cbeebies ordering a further 25 episodes of the show. DHX attracted a host of licensees across categories including master toy partner Golden Bear, whose line was one of the best selling in , despite only launching mid-way through the year. Books have also proved popular, with the pocket library becoming a top five for only few months in the market.
DHX Brands recently expanded, underpinning its global growth—Kaisa Nieminen was appointed senior brand manager, Dave Tovey as business development manager and Danielle Tanton is now in the new role of live events and attractions manager, global, following demand in this area. With some of the best-loved preschool IP on its roster, DHX is revving up for an even bigger and better Teletubbies is a key pillar of DHX's original content program and the response from broadcasters and licensees has been tremendous. The series has scored high ratings in the U. Production of a second season 60 episodes of the new Teletubbies was just announced.
In the Night Garden continues to go from strength to strength, and the company will be looking to consolidate its success and focus on global expansion, taking the property beyond the core territories of the U. DHX also announced the launch of a dedicated In the Night Garden baby product range, to hit retail in spring The award-winning property will enjoy its 10th anniversary next year. New Twirlywoos demonstrated similar momentum as DHX quickly built a significant licensing program for this innovative series from Anne Wood, which is proving to be a success.
A rich pipeline of exciting content from DHX Studios will deliver future brands to the portfolio. COM Maya the Bee continues to retain more than licensees globally. In , the global launch of its first CGI animation movie premiered in multiple countries, and the TV series now broadcasts in countries. The first CGI TV series of evergreen brand Heidi launched internationally in and has already been sold to countries and boasts the position of top broadcaster ratings.
In Latin America, Heidi is first place across all kid's content among Disney Channel's cable viewers. Studio 's flagship music group, K3, continues to be a ground breaking phenomenon, holding the longest number one slot in Belgian music charts. The brand holds a 76 percent market share, and is a huge consumer product success in Belgium having sold more than 2. The Australian icon, Blinky Bill released its movie in September and showed good results in Australia more than , viewers.
Most notable for Studio 's consumer products division in was the global premiere of the first Maya the Bee movie that reached over 1 million fans in France. Also in France in April , a national Maya competition was set up with Geant Casino, which delivered a Unilever network multi-brand offer across hypermarkets and grocery stores.
This was followed in August by a yearlong co-operation with Lidl in Belgium across stores, which carried Maya packaging specifically produced for fresh foods including fruit and vegetables. In , Maya the Bee will celebrate a landmark 40th anniversary with events throughout the year to recognize this achievement, in addition to the development of a second CGI movie and international premieres of a further TV series.
In Slovakia the Lidl brand is rolling out a sponsorship program of Maya playgrounds where a store is operational; 1. In Summer , experiencing Heidi's life will be possible thanks to an Heidiland Tourism program in Germany or a Heidi 4-star hotel in Austria. The Latin American region is proving to be particularly popular for the brand and a raft of new licensees will be confirmed throughout the first half of , in addition to a live show opening in Argentina this spring. Adding to the success it has with licensed theme park attractions, a Heidi mountain village has been developed at the Studio owned Plopsaland venue in Belgium.
All the theme park licensed attractions drive brand awareness and prompt product purchase on-site. The new K3 band is ready to conquer new fans in with their Benelux Tour more than 80 shows and tickets sold already ; and from Flying Bark Productions Blinky Bill is a brand-new series is under production.
COM Welch's, a trusted American icon and a worldwide leader in grape and fruit-based products, has extended their brand through a variety of products including fruit snacks, fresh fruit, frozen fruit, frozen fruit smoothie kits, juice freezer bars, frozen slushies, licorice, jelly beans, candy canes, sparkling juice cocktails, dried fruit, freeze dried fruit, trail mixes, in-home beverage concentrates and foodservice.
Top in were fruit snacks, fruit and yogurt snacks, trail mix and frozen fruit. Promotion in Motion, the maker of the No. Frankford Candy launched a holiday program of candy canes. In , distribution of Welch's licensing program grew nationally with top retailers in the U. Top licensing initiatives that will drive growth for Welch's licensing program in will be premium trail mix, yogurt and frozen novelties. The continued category expansion of Promotion in Motion's fruit snacks extensions and growth of Nature's Touch frozen fruit, release of in-home beverage concentrates from Soda Stream and release of sparkling juice beverages from Arizona Beverages, in-store bakery items from CSM, as well as several new initiatives in the food service sector solidifying further expansion of the Welch's brand and customer interaction.
COM Art Brand Studios publishes the work of Marjolein Bastin, Thomas Kinkade and Thomas Kinkade Studios, with distribution of the art and related collectibles through a global network of corporate and independently owned galleries, direct response television, theme parks, cruise ships and specialty retailers. The company's primary products are canvas and paper reproductions that feature peaceful and inspiring themes. Thomas Kinkade's well-known images depict gardens, cottages, estates, cityscapes, plein air, holiday scenery, and commemorative American landmarks.
Thomas Kinkade Studio continues in the path that Thomas Kinkade himself started and developed. Thomas Kinkade Studio Artists paint in the true Thomas Kinkade style with great attention to detail and an overwhelming appreciation of the way a picture can tell a great story. Marjolein Bastin is a welcome addition to Art Brand Studio's family of artists. Her work is currently enjoyed the world over. Drawing inspiration from nature, her artwork portrays large and small miracles found in the natural world.
Through her art and words, Marjolein Bastin offers collectors a simple reminder to pause and enjoy nature and allow it to be a source of serenity, energy and healing. Art Brand Studios licensed products can be found in a variety of more than 16, retail locations such as mass, grocery, drug, book, toy, specialty, craft, gift and stationery stores in the U. Art Brand Studios' expansion plans include partnerships with artist talent while leveraging its roster of licensees and network of art galleries. These brands have recognition in the U.
National Teams and Federation of Mexican Futbol. Key licensing initiatives include expanded lifestyle and performance product assortments targeting Gen-Y consumers, expanded offering for women's and kid's accessory categories and name, number and new authentic on-field kits. COM Founded in , Telefunken has been synonymous with the art of German engineering in consumer electronics, telecommunication, domestic appliances and innovative products in various industries. The invention of many landmark products such as PAL color television, the first TV camera and numerous others are attributed to the brand.
Based on its excellent brand image and high brand awareness in most markets around the world percent in most European markets , Telefunken initiated a global licensing program in which now comprises more than 30 licensees across four continents. Key licensed product categories include TV, audio, video, smartphones, tablets, security, and small and major domestic appliances, among others.
Telefunken's licensing partnership with the Turkey-based Vestel Group, one of the largest TV manufacturers globally, has resulted in more than 5 percent market share in the TV segment in key European markets such as Germany and Italy. In addition to expanding its licensing program in its home market Europe in , Telefunken is pursuing growth in Latin America, the Middle East and in Asia, as well as in new product categories such as smartphones.
In line with the company's global expansion plans, Telefunken has teamed up with licensing agency LMCA to represent the brand in the U. In , ITVS GE made significant investment across their whole brand portfolio, building licensing programs and raising the property profile of its properties both on TV and at retail in the U. ITVS GE has successfully balanced the expectations of the brand's fan base while also appealing to a new generation of fans. ITVS GE has assembled a strong line up of licensing deals across key categories and saw the launch of many territories. In addition of the classic range, sub-brands such as products for Angry Birds Go for boys and Angry Birds Stella for girls continued to delight the fans.
Rovio continued to sustain Angry Birds across multiple platforms both physical and digital. It also geared up for its big movie year in In , on the digital side, the new game Angry Birds 2 gained over 85 millions downloads. In addition, Rovio's own video channel, toonstv, which has previously been visible from the games, also got its own standalone application.
Toonstv hosts both original Angry Birds content as well as third party animation. In , toonstv had on average million monthly views. In the more traditional retail space, Rovio continued its licensing program with its existing partners in apparel, food and beverage products, toys and publishing. The Angry Birds Movie is being released in May Rovio is also launching a new game along with the movie, and this brings interesting digital opportunities to more traditional consumer products partners.
In , Rovio is presenting birdcodes, which are markers that can be placed on products that unlock new content and even give access to power-ups in the games. Digital offerings will be widespread across licensees and retailers. In addition to licensing programs, there will be multiple promotions taking place surrounding the movie launch. COM marked another successful year for Hearst in home, fashion, gifting, spirits, automotive and experiential legacy brand extensions.
By leveraging the positioning and marketing presence of the Energizer and Eveready properties, the licensing program was strategically expanded to include innovative consumer products that complemented the company's core line. The licensing program includes consumer electronic accessories; electronics; photographic and gaming accessories; LED, solar and specialty lighting; generators; inverters; automotive accessories; power products and portable chargers.
In addition, there is also Energizer Bunny costumes and plush. Key licensing initiatives that will drive growth in and beyond include further global expansion of licensed product through current and new partners in supplementary and newly approved categories. The launch of new branded product lines will help Energizer to grow market share and increase brand awareness in both domestic and international markets. Kitt's fragrance for men and women.
Apparel and accessory categories include Belk, Dillard's, Macy's and Nordstrom. In , Tommy Bahama will continue to focus on the growth of our home business with the launch of two new furniture groups—Twin Palms residential furnishings in April and Delmar outdoor furniture in July. Tommy Bahama also launched Lunada Bay Tiles this spring, and will be launching a women's handbag collection for the holiday season. MRG can create themed displays that align with seasons, holidays, special events and sports. Key initiatives include implementing a Mars One Voice strategy that creates themed displays with candy and merchandise that can be customized and executed in many forms at various price points.
The company's continued interest in exploring international opportunities and strategically adding categories to grow the current assortment bring the One Voice strategy alive at retail locations throughout the U. COM Michelin's licensing business is managed by its U.
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In , Michelin licensed products fell in to two broad categories—automotive accessories tools and accessories, cleaning and care, interior accessories, exterior accessories, winter motoring, safety and breakdown, tire care and garage equipment and footwear technical soles and branded shoes and boots. Licensed properties include Michelin and the tire man, Bibendum, also known as the Michelin Man. In , Michelin licensed products are sold in more than 90 counties, through more than 56, points-of-sale by a network of over 50 licensees.
In , growth will come from three areas; expansion of the automotive accessories business in Europe and Asia, licensing of the BF Goodrich brand in North America and collaborations with footwear brands in the technical soles category. Furthermore, in Michelin will seek new licensees to work with on gifts, personal accessories and collectibles based on the heritage of the company and the brands. COM Goodyear continues global expansion of its brand in the primary categories of automotive products, garage products, footwear and fashion. The key licensing properties were Goodyear and winged foot design , Goodyear vintage , Goodyear Racing and the iconic Goodyear Blimp.
Top licensed properties in include wiper blades and car mats, which continue to lead as licensed properties followed by strong growth in footwear. Goodyear products can be found on major online shopping sites globally as well as in department stores, club stores and mass merchants. In , Goodyear is adding new categories, yet to be disclosed.
Key Retailers are thousands of doors at all retail levels and include mass, mid-tier and specialty throughout North America and globally. Key retail partners include Walmart, Walmart. Licensing initiatives that will drive growth in include more direct-to-retail programs like C3 has with Rocket Fizz and Calendars. It will also expand its home goods licenses for The Three Stooges brand and gain additional placements for The Three Stooges arcade games.
C3 will also add retail placement for the all-new Hey Moe! Hey Dad! The Three Little Stooges movie with Larry, Moe and Curly as year-old boys is scheduled to begin filming this summer and creates a brand extension with new licensing opportunities. New Three Stooges mobile games have hit market in Q1, with additional games releasing throughout the year. Entertainment initiatives for other C3 represented brands will create additional licensing opportunities for current and future licensees.
C3 will also expand home entertainment placement at retail for its 1,plus library of titles of family films, television series and documentaries. The titles also have extensive digital distribution globally including through Amazon and Hulu. Licensing initiatives that will drive growth in is Star Trek's 50th anniversary, which will include an art program, expanded fan events and more.
Key categories are outdoor power equipment, air compressors, tools and accessories, fuel cans, oil, batteries and premium ethanol-free gas. The Nissan program experienced growth across key categories, and new licenses were developed in automotive accessories, software, bank cards, partworks and replicas, including a Nissan GT-R ride-on. Moving forward, EMI will continue to leverage the powerful brand equity of both new and classic Nissan and Infiniti vehicles, including the newly designed Nissan GT-R and NISMO motorsport vehicles, the Infiniti Q series and classic Datsun heritage vehicles, across categories such as automotive accessories, diecast, radio-control, ride-ons, software, consumer electronics, apparel and brand extensions.
Over the last year, Sony has seen a 35 percent increase in sales. The Smurfs brand is also big part of the company's global efforts and is a day business. With more than licensees around the world, Ghostbusters has evolved and expanded to include global mass-market retailers. And it came up far short of chief executive Sally Narodick's best-laid plans for how Edmark might survive in a market stalked by the likes of Microsoft and Disney.
Edmark, a company with a solemn educational mission, had to learn that pleasing the McMullins and the Cullens out there was only a prerequisite. The real test lay in understanding its other customers -- the retailers who stocked and sold those products -- so that they, too, might learn to adore Edmark. She has just been asked to explain how her product mix fosters a brand identity. Her response prefaces a brisk walk to her board where she hastily draws a diagram to illustrate her logic.
Your best teacher, the one who expected your finest work or knew you had more than you were showing, comes to mind: no-nonsense, prepared, persistent, impossible to con. Gracious but unmistakably serious, Narodick looks like Suzanne Pleshette -- hold the laugh track. Only her blue suit suggests the two decades she spent as a banker. Her financial acumen also reflects those years. For the moment Narodick, who holds a master's degree in teaching but never taught school, is transforming her boardroom into a classroom.
It stretches across an array of disciplines -- math, science, reading, writing, critical thinking -- and across a broad swath of customers, kids aged 2 to If Narodick has her way, those kids will spend no small part of their childhood with Edmark, progressing from one title to the next, from one line to the next. Narodick's reasoning is irresistible. Since a customer almost never needs more than one copy of even the hottest-selling software program, winning repeat business is a function of continually expanding and upgrading a line.
Narodick's friends and colleagues watched in horror as she leapt from her 31st-floor executive suite in Seattle's largest bank, finally landing in the corner office of Edmark's then-dingy headquarters, also in Seattle. Although Edmark had earned the respect of educators in its tiny niche, it had earned little else. Profits had been modest and irregular. Narodick, a late-blooming entrepreneur she will turn 50 this year , was recruited by an exasperated board to come in and finally take the company it will turn 25 this year somewhere.
But where, exactly? Her obsessive habit of "doing her homework" yielded an answer. The rising birthrate, the gradual increase in home-PC ownership, and the dearth of educational software on the consumer market all suggested to Narodick that an explosive category was about to be born. When she saw a handful of early-education products sell more than , units each, she knew this was a market that would serve one of her elegant financial models well. Her scholarly strategy, cautious enough to garner shareholder support, recommended entering educational software gradually.
Narodick's vow to market only the finest software under the Edmark name was a powerful lure for an award-winning educational-software auteur named Donna Stanger. Stanger, a frugal developer with impeccable credentials as an educator, had both the instincts and the track record, Narodick recognized, to develop Oscar-winning products for Edmark. Narodick also realized that her gambit to launch an Edmark brand in the educational-software business would be a stillborn fantasy if she failed to find a product visionary. It's sustained there. And it can be lost there.
At once? Stanger's "package deal" included three of the "kids" with whom she had been hacking for more than a decade. She called herself their "den mother. All were under None had developed a consumer product before. The risk that no products would result was real. But so was her commitment to making products that were so good they'd practically sell themselves. Narodick stopped blinking long enough to see the benefits of importing a team that was already humming: these people knew how to work together, they'd ramp up fast, they'd cut the time to market.
She told her board she'd found a "turnkey solution," and before was out, the Minnesota Four, as insiders came to call them, went west. The team had its work cut out. Its first products had to be winners. Only a third of the software released in a year ever gets reviewed. Even less of it finds a perch on a retail shelf. By the summer of , in about six manic months, the team had produced working demos of the two products that would ship that fall. Millie's Math House, a numbers program for preschoolers, targeted a nook in the market where little competition existed.
KidDesk, an interface that prevents kids from damaging their parents' files, aimed not simply to exploit the market but to grow it. When parents stopped worrying that Junior might trash the system folder, then they'd be game to buy more kids' software. With the product still shrouded "in smoke and mirrors" -- "If you were careful and you talked fast enough, you could get through a demo" before it crashed, recalls Narodick -- Edmark took its show on the road. Narodick and her cohorts buckled their PCs into empty airline seats they were too nervous to check them and flew to wherever they'd finagled five minutes with a reviewer or buyer.
With no direct sales force and no money to advertise, "it was the only cost-effective way for us to talk to our customers. Mailings, phone calls, and electronic messages exhorted 40 influential reviewers to spare 20 minutes. Later that fall the first reviews rolled in. Thumbs up, they said. When the Wall Street Journal 's personal-technology columnist published a glowing report a few weeks before the holidays, Christmas came early for Edmark.
Calls from buyers and customers jammed the switchboard. Narodick's meticulous plan was working: the products and their plaudits were pulling open doors to distribution. That first year the company gained distribution with Egghead Software and a smattering of other computer-specialty stores and catalogs. Ingram Micro, the industry's largest distributor, agreed to carry Edmark's wares. The company won the first of more than 55 product awards it would clinch in the next two years.
When vice-president of consumer sales Dan Vetras joined the company, in October , it already owned a trophy case. After less than a year in the business, Edmark was racking up its Oscars. His mandate was clear: take those products and get them into the retail channel. Reams of registration cards, every one read by Stanger and Narodick, confirmed that customers were eager to buy more. The company was introducing two additional products in -- the second release in its early-learning line, and the first in a new line that Stanger had dreamed up for four- to eight-year-olds, called Thinkin' Things.
A consumer sales staff consisting of Vetras and two sales reps ought to be enough to sell what many agreed was the best stuff on the market, Narodick figured. One reviewer would dub Thinkin' Things "quite simply the finest children's software ever released. Having promised shareholders that Edmark would remain profitable even during its formative years as a consumer-software publisher, Narodick allocated only a nominal budget to promote Edmark's two new products.
There was little money for trade advertisements, merchandising gimmicks, or promotions. While Narodick's prudence comforted shareholders, it struck retail buyers, who expected a little show business, as weakness. Four products, only two of them related, didn't make a complete line. And competitors, many with dozens of products and buckets of bucks, had launched aggressive promotions to persuade retailers to stock their lines. Without the marketing dollars or the promotional pizzazz to push products through, "we were fighting bitterly for shelf space," says Vetras.
And losing. We didn't know it until it was too late, and we got elbowed out of the way. The buy-in season, when retailers were open to new titles, had passed before Vetras had come on board. Some of the retailers that did pick up the Edmark line couldn't always reorder when the inventory had been sold; they had maxed out their credit lines to stock products from Edmark's competitors.
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The company was facing stock-outs around the country. Board members and customers were calling to report that Edmark was absent from the shelves of key markets. No product in San Jose's Egghead? What was going on? The company had no way of knowing where or when product was sold out. The wasted opportunities were too many to count. As the holiday season of drew near, Edmark claimed distribution in fewer than 2, outlets. Not a single superstore carried the entire line.
Disappointing sales -- only half what Narodick had projected -- left employees' spirits deflated. The stock went nowhere. Bonuses were lean. A superior product -- even one that boasted bright little characters singing and dancing their way through the alphabet -- wasn't enough to make retail buyers fall in love. Edmark's precocious cat, its clever cow, and its irresistible orangutan had won the hearts, Vetras says, of "the tweed-jacketed, Volvo-driving plus-IQ set" who shopped at specialty chains. Unfortunately, those buyers were a limited species.
Without wide distribution in the superstores and with mass-merchandisers dominating the retail trade, there was no way Edmark could build its brand. A royal flush of products, properly promoted, would have to ensue before big retailers would cede shelf space. The company had to become as good at selling those products -- to the retailers who resold them -- as it was at making them. But her intellectual acknowledgment didn't dissolve the distance between her and retailers: she still didn't identify "quite as intimately," she says, with the customers who stocked and sold the product as she did with those who took it home and used it.
I use these programs with my kids. I understood what parents want, what kids need. I didn't know what retailers want, what they need. And so Narodick, formerly a straight-A student voted girl most likely to succeed in Clinton Massachusetts High School's class of , set out on a remedial course. Dan Vetras, a self-described "dumb offensive lineman" for the very same high school a decade later, would be her tutor. Just show me the drill. We had to sell to it. Maybe some buyers had a place in their hearts for wholesome, high-quality products that helped kids learn.
Maybe others had a bigger place for splashy promotions and free drinks. In either case, they didn't have time to listen to every vendor regale them about the quality of its products, Narodick learned. Will there be more products coming? Would we promote them? Could we generate excitement? Those were new questions that the old homework hadn't prepared her to ace. So she looked for extra help. Edmark could afford to merchandise in stores and to place ads in the trade press and in consumer magazines.
Narodick braced investors for the three quarters of losses Edmark would report to soup up its selling and add new products.
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